We believe that innovation is at the core of value creation. As an innovation research + strategy firm, we blend human understanding, creative problem solving and business logic to help our clients grow.
Our core purpose is to discover, inspire and nurture breakthrough ideas by taking a holistic approach to innovation research. Keeping consumer needs at the centre of everything we do, we help clients to create and develop business-advancing ideas.
Our beliefs are based on:
- Knowing our clients’ business, objectives and purpose
- A disciplined yet flexible approach, custom-built for each project
- Observing and understanding consumers
- Using right-brain creativity with left-brain rationality
- Using cutting-edge technology and methodologies
We don’t run focus groups in uninspiring rooms or track numbers just because it’s the way research has always been done. We are single-minded about making a difference for our clients and are upfront with a client when we believe a project won’t add value to their business.
We believe in freshness and the sweet thrill of unearthing great ideas and strategies that inspire change – locally, nationally and globally.
We are always on the look-out for new challenges, wherever the location, and will travel the globe for interesting problems and opportunities.